about by Lauren

With my everyday originals I want to make you feel happy :-)

by Lauren Amsterdam is the lifestyle brand that designs and creates unique everyday original items founded by Lauren Sterk in 2014. With our lovely items we bring out your inner smile. Whether it is our awesome Happy Bag with jumping tigers or that stylish pair of earrings. by Lauren creates all these originals just for you, your friends, and your children.

I travel the world from Bangkok to Paris, from Ho Chi Minh City to Barcelona, to put together the by Lauren collection. In this way, I find exactly those lifestyle items that make your day happier. Items that make you smile instantly when you look in the mirror or give your present just that extra touch of originality you were looking for. All items I create are unique. My products are not produced in large factories or distributed by regular distributors but rather created in ateliers and family run companies.

I love working together with other creative minds and cool brands and have been collaborating with various partners, such as the Hermitage Museum in Amsterdam, cosmetics brand L’Oréal and WENDY Magazine. 

All by Lauren items can be found on our website and in great stores in the Netherlands, like Poush Conceptstores in Noordwijk, Wassenaar and The Hague and Mint Mini Mall in Amsterdam, with new stores joining every month. Please click here for a complete list of stores.

For more inspiration check out my Facebook page and Instagram.

I hope you will enjoy my everyday originals in every way.

Have a great day!




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